Dior releases its Spring/Summer 2026 global advertising campaign.

Dior has officially released its Spring/Summer 2026 global advertising campaign, conceived by Creative Director Jonathan Anderson. Master photographer David Sims captured Anderson's in-depth deconstruction and contemporary reimagining of the Dior brand archives with a candid and dramatic perspective.

This season's Dior campaign brings together a diverse array of faces, showcasing inclusivity and cross-cultural appeal. Under the lens of David Sims, the campaign features film stars Greta Lee, Louis Garrel, and Paul Kircher, sports superstar Kylian Mbappé, and rising models such as Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck, creating a captivating tapestry of personalities.

Sims employed a visual language that intertwined color and black and white imagery, skillfully capturing body language and environmental atmosphere to delicately present Anderson's character-driven tailoring designs and nostalgic charm. The visuals not only emphasized the structure of the garments themselves but also created a sense of extremely restrained tranquility.

Under the direction of Benjamin Bruno, Dior this season transforms its brand archives into a relaxed yet wearable modern narrative. The campaign cleverly utilizes light and shadow contrasts, giving the gowns an immersive, lifelike quality reminiscent of actors rehearsing at home; simultaneously, through a deep exploration of material mixing, the ready-to-wear pieces exude a raw, authentic texture of everyday life. The set, created by Poppy Bartlett, incorporates parquet flooring, wood paneling, and minimalist furniture. This simple backdrop aims to encourage the models to showcase their true personalities, allowing the visual expression to return to the individuals themselves.

This season's advertising campaign gives the handbag collection a strong sense of ceremony, with some pieces even receiving individual shots (such as being suspended from a music stand or placed on an ornate table). The Lady Dior appears in a new iteration with fringe details; the Dior Crunchy features a new, soft silhouette; the Dior Cigale is adorned with the brand's signature miniature bow; and the Diorly is introduced as a key new addition to the collection this season.

Jonathan Anderson, with his Spring/Summer 2026 collection for Dior, has once again demonstrated his ability to commercialize archival designs. Dior is now presenting to the market a more free-spirited and intuitive style code.