A lifestyle brand that defies definition: Exploring the world of Ralph Lauren.

In 2025, Ralph Lauren partnered with the Wimbledon Championships to present a grand celebration of tradition, excellence, and the winning spirit. As the official apparel brand of this historic Grand Slam tournament, Ralph Lauren, guided by founder Ralph Lauren's unwavering winning spirit, seamlessly incorporated exquisite tailoring, meticulous details, and a modern interpretation of classic tennis aesthetics into the Wimbledon apparel designs, weaving a legend of shared values ​​between the brand and the sport of tennis. Beyond the courts and in the stands, celebrities and tennis enthusiasts from around the world also chose Ralph Lauren as their attire for watching the matches, collectively embodying the winning spirit.

In 1977, on the centenary of Wimbledon, Ralph Lauren launched a tennis-themed women's fashion show, closely integrating this timeless sport with the brand's philosophy. Since 2006, Ralph Lauren has officially been the designated clothing partner of Wimbledon, celebrating the aesthetics of tennis with meticulous design and embodying the fusion of winning spirit and elegant heritage. Beyond the courts, Wimbledon's iconic strawberries and cream, English picnics on Murray Hill, and leisurely afternoon tea moments all reflect the ancient tournament's deep love and respect for its century-long legacy. And Ralph Lauren, in partnership with Wimbledon, also cherishes the vision of creating a dreamlike realm, upholding classic British elegance and American vintage style, achieving an undefined winning attitude. The collaboration between the two is a perfect match of style and a profound resonance of spirit.

The Wimbledon Championships originated in England in 1877, initially held on a grass court in a London suburb. From its inception, Wimbledon has been associated with the elegance of high society, from the "all white" dress code to the meticulously maintained 8mm grass courts. Wimbledon embodies a commitment to decorum and an unwavering pursuit of excellence. Today, this ancient tournament has spanned over a century, and its traditions have transcended the realm of a mere "tennis tournament," becoming a unique cultural symbol. When people think of Wimbledon, they envision not only the lush green courts and the players competing for the championship, but also the ancient rituals and refined style it represents, an embodiment of and aspiration towards the British way of life.

Just as Wimbledon originated in the suburbs of London, the story of Ralph Lauren began in a modest apartment in the Bronx, New York, both bearing the mark of being "atypical" from the very beginning. Brand founder Ralph Lauren revolutionized the prevailing aesthetic of narrow ties in the 1960s with a 2.5-inch wide tie, redefining the aesthetics of dressing. This bold and highly creative move allowed the founder to break free from his role as a tie salesman and imprinted the brand with a style that is unbound by trends and remains true to its core values.

Mr. Ralph Lauren once said, "Deep in my heart, I have always harbored aspirations and envisioned a blueprint for my dreams. As I gradually came to understand the world, I realized that life could be even better." As he said, Ralph Lauren never chases fleeting trends, but instead is dedicated to capturing the beauty of everyday life. The brand meticulously collects the seemingly ordinary details of life: the black and white films watched in childhood, the clothes glimpsed in shop windows, a landscape that lingered in memory; the mornings and evenings spent laughing with family, the warm plates at breakfast, and the fragrant aromas enjoyed every night—a period of time, some emotions, a beautiful wish. These things may seem ordinary, but they are enough to transcend time and space, gradually shaping a person's life; and a brand inspired by them will, like time itself, become more fitting and cherished the longer it is worn.

These little details also served as inspiration for Mr. Lauren, who transformed his apartment on Fifth Avenue in New York, the birthplace of his brand's design ideas, into the setting for the Fall/Winter 2024 show; the Montauk waves, which hold countless holiday memories for the Lauren family, became a touch of azure flowing into the Hampton spring show; and Mr. Lauren's sanctuary—the vast western wilderness and sun-drenched valleys—provided a backdrop of freedom and romance for the autumn advertising campaign, "Undefined, Yet Reaching the Pinnacle." This film blends rich Western charm with sophisticated modern elegance, playing a symphony in a tranquil mountain estate; amidst the reflection of the peaks, the laughter of family and friends resonates in the heart. The film transcends the functional aspect of clothing display, vividly interpreting the true essence of mountain life, and signifying the brand's tribute to authenticity, freedom, and the beauty of life, echoing the brand philosophy of "Undefined, Yet Reaching the Pinnacle."

“My life's pursuits all stem from life itself. Living a life of distinction, and being grateful for life—from what I wear, to what I know and do, to what I love.” As he said, Mr. Ralph Lauren has consistently drawn inspiration from life, weaving dreams with his boundless passion, keen insight, and unique craftsmanship, ultimately creating the timeless style of Ralph Lauren and building a globally renowned "Ralph Lauren world." In the future, Ralph Lauren will continue to draw inspiration from love, conveying its vision of a beautiful life to everyone, and becoming a truly influential cultural force in the world.